Wayne Jefferies

Wayne F. Jefferies brings a diverse background as an entertainment expert, producer, and media executive with more than 30 years of experience in the industry. A Las Vegas resident for the past 40 years, Jefferies is one of the valley’s pioneers in the development of bars, restaurants and small to medium sized businesses. His accomplishments are highlighted by many ‘firsts’ in his chosen industries including live entertainment, television, medical services, financial management spaces and has become a trusted partner with numerous business operations both the Las Vegas area and nationwide.

Jefferies has number of very notable successes, which include not only producing over 1,000 major concerts nationwide, but is most recognized for the creation, management, and sale of the highest-rated television series on The History Channel (A&E Network), Pawn Stars. With over 550 episodes and counting, the Las Vegas-filmed series chronicles the daily activities at the world-famous Gold & Silver Pawn Shop. Pawn Stars and American Restoration, another History Channel American reality television series that chronicles the daily activities at Rick’s Restorations, are still in production today. 

Currently, Jefferies and his company, Deep Dream Immersive, have partnered with Constellation Immersive, an affiliate of the leading entertainment and sports agency, Creative Artists Agency (CAA); and Lumnistella Company, a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment, and iconic brand experiences including “The Elf on the Shelf”, “Elf Pets”, and “Elf Mates”. Together, the companies collaborate with iconic talent and brands to create inspiring spaces at the intersection of pop culture, storytelling, design, and technology. 2020 marked the first major success (sold-out) in the immersive theater business of “The Elf on the Shelf Holiday Journey”. In 2021, the production expanded to multiple major cities across the United States and will return for record-breaking sales in the 2022-23 holiday season. 

Additionally, over the last 14 years, Jefferies shares business development experience, as owner, operator, and developer in the medical services space. He built Sierra Medical Services into a $75M medical lien company, which stands as the largest locally owned and operated company in the state of Nevada. In addition to Sierra, Jefferies has partnered with over 100 service providers and brick and mortar providers in the medical services industry. 

Jefferies also raised more than $200M for the development of various business enterprises. His current and past partners include the multi-billion-dollar Cordish Company; Lady Luck Gaming Company; Hard Rock Hotel and Casino Hollywood Florida; and Charlie Palmer Steak D.C (to name a few). Jefferies is also known for advancing money to plaintiffs in personal injury cases through his company, Sierra Settlement Funding.

Jefferies is originally from Oxfordshire, England where he lived until 1977. He then split his time between San Diego and England until 1983 before moving to Las Vegas where he currently resides. Jefferies is currently engaged and is a proud father of two sons and two grandchildren.